Speaker Profiles

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  Deidra Bodkin Vice President, Client Services

  Deidra is responsible for leading IDG Communications' social media marketing services in the US. In her position of vice president of client services, she applies her 17 years of ad agency experience to help technology and B2B marketers assess their social web presence and provide recommendations and programs to meet business objectives. Prior to IDG, she served as vice president/group media director and US ideas director for ZenithOptimedia where her primary client was Hewlett-Packard, a $200+ million account. Deidra led US integrated media planning and buying across consumer, small-medium business, enterprise, and vertical audiences with an emphasis on digital. She has held senior account management positions at Publicis & Hal Riney, EURO RSCG, and DDB where her clients included HP, Dell, Red Lobster and JCPenney. In 2008, her team won Mediaweek's Digital Media Plan of the Year for its work on behalf of HP. She was a creative media award finalist in 2007, and has earned RAC and EFFIE awards for JCPenney.
  
  LinkedIn: http://linkedin.com/in/deidrabodkin
  Twitter: @deidrabodkin

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  René Bonvanie Vice President, Worldwide Marketing

  René Bonvanie has more than 25 years of executive management and marketing experience in enterprise technology. Most recently, he served as Senior Vice President of Marketing, SaaS, and IT at Serena Software, and was Senior Vice President of Global Marketing at SAP. Earlier, as CMO at Business Objects, René was responsible for all marketing activity, including corporate communications, field marketing, and product marketing. Prior to that, he served as Senior Vice President of Worldwide Marketing at VERITAS Software Corporation. In his 10 years as Vice President of Product Marketing at Oracle Corporation, he managed the Oracle database product line, had editorial responsibility for Oracle Magazine and Profit Magazine, and co-founded Oracle’s developer program, Oracle Technology Network.

  During his career, René has been a pioneer of social media and was a very early innovator in successfully using social media in B2B marketing.  In 2008, one of his marketing campaigns got awarded the OMMA award for innovative use of YouTube and Facebook in B2B marketing.

  LinkedIn: http://www.linkedin.com/in/renebonvanie
  Twitter: @renebonvanie

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  LaSandra Brill Senior Manager, Digital and Social Media Marketing

  LaSandra Brill is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of the Service Provider Digital & Social Media Marketing group, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.

  LaSandra is also an Ezine expert author and authors a blog, Marketing in a Web 2.0 World, where she explores how marketing is changing for B2B companies with the rise of social media and Web 2.0. She has over ten years of technology marketing, communications, and web strategy experience. Before joining Cisco, she held management positions at Mirapoint and AppStream.

  LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.

  LinkedIn: http://www.linkedin.com/in/lasandrabrill
  Blog: http://lasandrabrill.blogspot.com/
  Twitter: @LaSandraBrill

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  Michael Brito Vice President of Social Media

  Michael Brito is the Vice President of Social Media at Edelman Digital. His principal areas of expertise include digital marketing, social media and integrated brand marketing communications through the social web. He provides strategic counsel, guidance and best practices to one of Edelman's top global accounts. Michael joined Edelman in November 2009 after two years of working for Intel Corporation where he served as a global social media strategist focusing on the consumer segment. He was instrumental in driving social media programs, campaigns and initiatives emphasizing authenticity and long-term relationship building with influencers and consumers. He is currently on the Interim Board of Directors for the Social Media Club, a business advisor for Izea, Inc. and is the founder of Silicon Valley Tweetup. He is a frequent speaker at BlogWorld Expo, as well as a guest lecturer at local universities in the Bay Area to include Cal Berkeley, Stanford and Saint Mary's College.
  
  LinkedIn: http://www.linkedin.com/in/michaelbrito
  Twitter: @Britopian

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  Dawn Cochran Director, Solution Labs

  Dawn Cochran has 20 years of experience in product development and enterprise technology. As Director of CSC’s Solution Labs, Dawn is responsible for providing Configuration Management Services, Performance Consulting and Testing, and Usability Services.

  Over the past 2 years, Dawn has championed the creation and expansion of CSC’s external collaboration site, WikonnecT. The first collaboration network for the Insurance industry, WikonnecT allows CSC’s customers to collaborate with each other and with CSC on key business issues facing the industry. Since its inception, WikonnecT has grown to encompass other business areas, and geographies, as well as has expanded into the mobile space though resident apps available for the Blackberry and iPhone.

  Dawn previously served as Product Development Director within CSC’s Insurance vertical, playing a key role in expanding the customer community within this vertical. Dawn holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of South Carolina.

  LinkedIn: http://www.linkedin.com/in/dawncochran

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  Brian Ellefritz Senior Director, Social Media Marketing

  Brian Ellefritz is a senior digital marketing executive adept at introducing new and innovative online marketing techniques into a mature organization. With an extensive background in Social, Direct, Email, Web, and Relationship Marketing efforts, he is currently driving corporate social media marketing efforts at SAP.

  LinkedIn: www.linkedin.com/in/brianellefritz
  Blog: http://b2bsocialmedia.blogspot.com/
  Twitter: @brianellefritz

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  Michael Fauscette Group Vice President, Software Business Solutions

  Michael Fauscette leads IDC’s Software Business Solutions Group which includes research and consulting in enterprise software applications including ERP, SCM, CRM, and PLM Applications, software partner and alliance ecosystems, open source software, software vendor business models, SaaS and “cloud computing” and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social-enabled enterprise. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets and technologies like social business, enterprise 2.0, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience.

  Prior to joining IDC Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. His software experience spans the entire enterprise life-cycle process and covers all facets of the Global software business. An ex-US Naval Officer, he began his technology career as a Surface Line Engineering Officer. Mr. Fauscette is a published author, blogger and accomplished public speaker on software, social media and software services strategies.

  Mr. Fauscette graduated with special honors from Jacksonville State University with a BA in Sociology and History; and with honors from Widener University with a MS in Business.

  LinkedIn: http://www.linkedin.com/in/mfauscette
  Blog: http://www.mfauscette.com
  Twitter: @mfauscette

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  John Graff CMO, VP of Marketing and Customer Operations

  As vice president of marketing and customer operations, John Graff plays a critical role in the National Instruments virtual instrumentation revolution. He directs an integrated team of marketing and sales professionals who are focused on educating a worldwide audience of engineers and scientists about the cost and time savings of computer-based measurement and automation.

  Graff combines both the creative and technical resources of his marketing staff to communicate the benefits of NI software and hardware products, which work seamlessly with standard PC technologies. By integrating these activities with those of the NI customer operations team, Graff maximizes NI effectiveness and efficiency when managing product inquiries from more than 25,000 customer accounts worldwide.

  One of Graff's responsibilities is looking for new ways to leverage the power of the Web. In 1994, he played an instrumental role in launching ni.com and since then has helped the company establish innovative online services that not only help customers choose the right product, but also assist them in quickly making their purchases online. Another innovative feature of ni.com is NI Developer Zone, an online community where engineers and scientists can share their own experiences with virtual instrumentation. NI Developer Zone provides customers with access to the latest information about data acquisition, motion control, measurement techniques, and more.

  Graff recently led the effort to redesign and globalize ni.com. The site is now localized in nine different languages, including English, French, Italian, Spanish, German, Japanese, Korean, Simplified Chinese, and Traditional Chinese. Today, ni.com receives almost 18 million visits annually and is consistently recognized as one of the top websites for engineers and scientists.

  In addition to direct communication with customers, Graff has fostered worldwide relationships with publishers and editors of trade journals and magazines. Both trade editors and financial journalists alike regularly note the success and growth of NI and its management team.

  Graff also has worked with technology giants to forge partnerships with companies such as Analog Devices, Intel, Microsoft, and Texas Instruments. Because of these efforts, NI has identified product road maps and developed products that integrate with technology partner companies in order to benefit the customer. Graff also focuses his technological expertise in the education of area youth as a board member of the Austin Children's Museum.

  Finally, Graff plays a key role in fostering the company's highly regarded corporate culture of innovation, fun, and excellence. Under Graff's direction, NI consistently communicates with employees worldwide so that they know the latest company news, have updates on long-range corporate goals, and can share their own thoughts about their work. In addition, employees are celebrated annually during Employee Appreciation Week. Employees are encouraged to grow their career through the Superior Employee Development program. As a result, NI has been named one of FORTUNE magazine's "100 Best Companies to Work For" seven years in a row.

  Graff's responsibilities also require him and his staff to work closely with the National Instruments R&D department to set marketing plans for new generations of products. NI releases approximately one new product every day of the year, resulting in a record number of launches since 2003. NI showcases many of these new products at NI Week, which is now recognized as one of the industry's top conferences.

  Previously, Graff served as NI director of corporate marketing, corporate marketing manager, product marketing manager, and applications engineer. He received his bachelor's degree in electrical engineering from The University of Texas at Austin in 1987.

  
  LinkedIn: http://www.linkedin.com/in/johnmgraff

   

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  Jamie Grenney Senior Director of Social Media

  Jamie Grenney is Senior Director of Social Media at salesforce.com. In this role, he is responsible for the company’s online community, social media properties, and email marketing. He has also been working to grow online video which now generates over 6,000 video views a day. Jamie has been with salesforce.com for over seven years in a variety of sales and marketing roles, including most recently as product manager of Salesforce CRM Ideas, the world's first cloud computing application that enables the wisdom of crowds to drive innovation.

  LinkedIn: http://www.linkedin.com/in/jamiegrenney
  Twitter: @JamieGrenney

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  Ann Handley Chief Content Officer

  Ann heads up all of the content at MarketingProfs. She's a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, Late 2010). Previously, Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe.
  
  LinkedIn: http://www.linkedin.com/in/annhandley
  Blog: http://www.mpdailyfix.com
  Twitter: @marketingprofs

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  Belinda Hudmon Director, Interactive Marketing

  An integrated marketing communications professional, Belinda Hudmon has over 19 years of progressive marketing and communications experience in the Internet services, telecommunications, software and financial services industries. Currently Belinda is Director, Interactive Marketing at Motorola, Inc., a Fortune 100 company with a global presence and impact which had sales of US $30.1 billion in 2008. At Motorola, Belinda oversees a global team that defines and manages Motorola’s interactive strategy for its B2B businesses – Home & Networks Mobility and Enterprise Mobility Solutions --which represent $18 billion in revenue. In this role Belinda leads the development of global web sites, interactive campaigns, search engine marketing and social media programs, tools, processes.

  Belinda has demonstrated success developing strategic marketing programs in high-growth and highly-competitive environments, strongly positioning companies and products within their industry. Prior to joining Motorola, Belinda was Vice President of Marketing at MX Logic (now McAfee), an email security company. There she was responsible for developing and implementing a global marketing and communications strategy aimed at increasing services and software revenue targeting enterprises, service providers and channel partners.

  Prior to her position at MX Logic Belinda held senior positions at Pacific Internet, a leading Asia Internet service provider, USA.NET, Inc., an e-mail messaging company, T. Rowe Price and American Express Company.

  LinkedIn: http://www.linkedin.com/in/belindahudmon

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  Rahul Kadavakolu Director, Intl. Field Marketing and Global Branding

  Rahul Kadavakolu is responsible for strategy and execution of Wipro’s field marketing program and enhancing Wipro’s brand globally.

  Rahul joined Wipro from Ogilvy & Mather where he was part of the account management team. He spent close to 10 years in brand management before joining Wipro, working with multi-national communication agencies and on several global brands. 
   
  Rahul completed his Bachelor’s in Commerce from Loyola College, Chennai, India and also has a post-graduate Diploma in Advertising.

  LinkedIn: http://uk.linkedin.com/pub/rahul-kadavakolu/8/108/b00

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  Tatyana Kanzaveli CEO

  Tatyana Kanzaveli has broad experiences in sales/marketing/business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs a strategic Social CRM and social media marketing consultancy (http://scrmworld.com).

  LinkedIn: http://www.linkedin.com/in/tkanzaveli
  Twitter: @glfceo

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  Chris Koch Associate Director, Research and Thought Leadership

  Koch develops and packages compelling research on marketing and sales trends, solutions, and social media issues for ITSMA, a research and consulting company serving B2B marketers. An award-winning writer and editor, Koch brings over 20 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders. Before CIO, Koch was a marketer for Computer Sciences Corporation, where he developed and wrote thought leadership content on business and IT strategy.

  LinkedIn: http://www.linkedin.com/in/christopherakoch
  Blog: http://www.christopherakoch.com
  Twitter: @ckochster

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  Marti Konstant Vice President, Marketing

  With over 20 years of sales and marketing experience in organizations such as Apple, Tellabs and Clear Communications, Marti Konstant has led the development of successful community building, market development and expansion plans, as well as new products and services launches.

  Konstant’s belief in personalizing the brand experience has resulted in a creative and sometimes humorous approach to communication with OK Labs marketing. With extensive experience in the online channel, Konstant’s recent work in community development, global public relations, event marketing, and social media tactics are among the initiatives that are helping OK Labs to differentiate itself in the mobile virtualization industry.

  While VP of Marketing at zunpartners, a marketing and branding consultancy, she pioneered a highly successful process-driven approach. The process of brand research and definition includes integrating business strategy with the voice of the customer to build and position corporate brands for market success.

  Beginning her career as a communications designer, Konstant headed up her own marketing communications firm where she led the sales development and client service efforts for the firm. Her company catered to the early-stage marketing needs of companies including Westell, Tellabs, and Platinum Technology (Computer Associates). Critical to the early financial success of emerging companies, Konstant specialized in brand awareness and lead generation activities that quickly filled the sales pipeline.

  Konstant earned a Bachelor of Fine Arts in Graphic Design from the University of Illinois, and holds an MBA from the University of Chicago.

  LinkedIn: http://www.linkedin.com/pub/marti-konstant/0/a7/779
  Twitter: @martikonstant

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  Thomas Lento Data Scientist

  Tom has a social science background and extensive experience with social network analysis, large scale distributed data processing and statistical modeling. As part of his work at Facebook, he builds models of user behavior in order to understand how users engage with the product. He applies the insights gained from his research to guide and evaluate product decisions. Tom has published research on diffusion of information, communication patterns, and social influence in Facebook, Wikipedia, and other social media systems.
  
  LinkedIn: http://www.linkedin.com/in/lento

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  Lawrence Liu Product Manager

  Lawrence is responsible for product planning, sales enablement, rich media and analytics capabilities. Prior to joining Cisco, Lawrence was Director of Platform Strategy at Telligent and had the primary objective of keeping Telligent on track as an industry leader in having the most robust and extensible community and collaboration platform, adopting the relevant technology standards and policies, and providing best-of-breed and innovative features and capabilities. Lawrence was also a key contributor in shaping Telligent's Marketing Strategy and defining its Product Roadmap. Before that, Lawrence was with the Microsoft SharePoint product group as the Worldwide Community Lead and Senior Technical Product Manager for Social Computing and Accessibility, where he led the SharePoint MVP program, established the Platform+Partners strategy, and founded the open source Community Kit for the SharePoint project.
  
  LinkedIn: http://www.linkedin.com/in/lawrenceliu
  Twitter: @LLiu

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  Kathleen Malone Senior Manager/Strategist

  Kathleen is a veteran marketer with extensive experience in advertising, media and social media. She joined Intel in 2003 as a Senior Media Analyst where she developed strategies and plans to optimize Intel's Global Media Investments. She moved into the Partner Marketing Group in 2004 as a Senior Strategy Manager on the Media Strategy and Global Sponsorship team. Following her successful work in the Partner Marketing Group, Kathleen was appointed Global Media Director in 2005. Expanding on her experience in digital and new media, Kathleen joined Intel's Social Media Center of Excellence as a Senior Manager, Social Media Strategist in January of 2010. She is responsible for Corporate Social Media Strategy, Social Media Agency Engagement, leading the Social Media Mobile Strategy and for driving integration with paid media. Kathleen recently created and developed a corporate operational program for the team from the ground up called Social Trak which will prepare Intel to leverage social media more opportunistically. Kathleen has been instrumental in using her media management experience to lead the Social Media team in driving best practices from paid media while innovating on this important new marketing platform. Prior to joining Intel, Kathleen was Media Director at DDB/Cooper Advertising and Group Media Director at Publicis/Hal Riney & Partners Advertising.
  
  LinkedIn: http://www.linkedin.com/pub/kathleen-malone/2/692/b2
  Twitter: @kathcmalone

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  Ali McCourt Product Manager

  Ali McCourt is a product manager for TurboTax, and manages the TurboTax Inner Circle—a group of 25,000 customer volunteers who work alongside product and marketing teams to help build better products and services. Ali has been with Intuit for three years, and in that time has won a Forrester Groundswell award for Company Transformation, and was also a team member that won Intuit's Speed in Action award in 2009 for applying rapid prototyping process to quickly test concepts with customers. Ali is focused primarily on customer engagement, as a means to obtain practically instantaneous feedback and drive word-of-mouth. Ali is extremely passionate about harnessing customer feedback to drive for business results while also generating positive word of mouth.
  
  LinkedIn: http://www.linkedin.com/in/alimccourt
  Twitter: @InnerCircleAli

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  Laura Ramos Vice President of Industry Marketing

  Laura is a high technology marketing executive devoted to understanding and sharing marketing best practices in the negotiated, complex sale of products or services between businesses of 100 employees or more.

  In April 2010, she joined Xerox Global Services as the Vice President of Industry Marketing for North America. At Xerox, she manages a team of dedicated industry marketers who plan and execute marketing programs that drive business in existing global, major, and house accounts as well as new business opportunities in Education, Energy, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail.

  Prior to Xerox, she headed up business-to-business (B2B) marketing coverage as a Vice President and Principal Analyst at Forrester Research, where her work focused primarily on developing demand, lead management maturity, sales and marketing integration, setting social media and Web 2.0 marketing strategy, and creating customer engagement. For four years at Forrester, she surveyed, interviewed, and wrote research to help B2B marketing executives in the high-technology, manufacturing, telecom, business services, and media industries excel.

  Laura has been a keynote speaker for the Direct Marketing Association, Forrester’s Marketing and IT Forums, and MarketingProfs virtual and physical forums, among numerous other events. She was named to BtoB magazine's "Who's Who" list for three consecutive years, most recently in 2008.
  
  Laura holds an MBA from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a BS in mechanical engineering from Stanford University.
  
  LinkedIn: http://www.linkedin.com/in/lauraramos2008
  Blog: www.b2bmarketingpost.com
  Twitter: @lauraramos

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  Jeannine Rossignol Vice President, Marketing Programs

  Jeannine manages all internal and external marketing programs at Xerox Global Services including thought leadership, digital enablement, competitive programs, and sales tools/enablement. Jeannine began her career working for two world-renowned agencies: Saatchi & Saatchi and then Young & Rubicam. Since joining Xerox Corporation, she has held various marketing positions including marketing communications, product marketing, and industry marketing. Jeannine has her undergraduate degree from Syracuse University’s Newhouse School of Communications and School of Management and her MBA from University of Rochester’s Simon Graduate School of Business Administration.

  LinkedIn: http://www.linkedin.com/in/jeanninerossignol

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  Marc A. Smith Chief Social Scientist

  Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Smith leads the Connected Action Consulting Group and lives and works in Silicon Valley, California.
  
  LinkedIn: http://www.linkedin.com/in/marcasmith
  Twitter: @marc_smith

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  Matt Strain Director, World Wide Relationship Marketing

  Matt Strain is a proven business leader that is passionate about helping companies engage with their customers. His background includes developing data-driven marketing strategies, building business cases, recruiting teams, and delivering results.
  
  Matt currently manages a team focused on media (digital & traditional), email, search, and social media for Adobe's creative and education markets.
  
  Matt has 20 years of international experience in high-tech marketing and business management. He's held marketing, business development, and sales roles at large and mid-sized companies and has also launched start-ups and raised venture funding.
  
  LinkedIn: http://www.linkedin.com/in/mattstrain
  Facebook: http://www.facebook.com/matt.strain
  Twitter: @mjstrainsf

   

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  Kim Terca Senior PR Consultant

  An early adopter of social media, Kim Terca has managed successful corporate Twitter feeds and written blogs for clients, as well as created a variety of viral social media campaigns using platforms like YouTube, Facebook, LinkedIn, Indentic.a and Twitter.  Through a combination of traditional PR and social media techniques, Terca has achieved outsized results for clients in top-tier business and trade publications and created buzz in key online communities using creativity with videos and other mediums. 

  Terca is a graduate of Harvard University, where she earned a BA in psychology with a foreign language citation in Spanish.

  LinkedIn: http://www.linkedin.com/pub/kimberly-terca/8/437/14a
  Twitter: @kimterca

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  Luanne Tierney Vice President, Worldwide Channel Marketing

  Known for her passion and thought leadership, Luanne brings a new level of marketing innovation and collaboration to Cisco and its channels partners. Under Luanne's direction her organization introduces Cisco's partners to the latest marketing trends, teaching them how to take a strategic approach with their marketing by balancing the new social marketing techniques with the traditional.

  Luanne's innovative approaches help Cisco's partner community implement strong initiatives that drive growth and profitability, and are a great example of how she's making a dramatic impact with Cisco's partners through marketing. Her efforts are also being recognized by peers and industry organizations across the globe as the gold standard in channels marketing.

  Luanne believes that the best marketers are those who deliver tangible solutions that create connections and build community with partners and customers. Luanne and her team have launched and implemented numerous programs to engage and inspire the Cisco partner community, including: an “Amazon-like” online experience for partners to create co-marketing plans; and an industry-first event focused purely on new and traditional marketing tactics for Cisco’s partner community.

  Prior to joining Cisco, Luanne managed U.S. Channel and Field Marketing at 3Com where she delivered high-impact marketing programs, promotions and sales tools. She also held marketing positions at Hewlett-Packard.

  LinkedIn: http://www.linkedin.com/in/luannetierney
  Twitter: @LDTierney

   

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  Brian Watkins Social Media Manager

  Brian recently joined Adobe through the acquisition of Omniture, where he led their social media strategy for the past two years. At Adobe, Brian and his team are responsible for developing and implementing a social media strategy across the entire organization.

  In his role at Omniture, Brian has been responsible for everything social media - from blogger relations to internal social media training, launching and managing the Omniture corporate blog/Twitter presence and integrating social media into Omniture’s various online marketing campaigns. Prior to Omniture, Brian spent three years at a PR firm in Los Angeles, where he worked on accounts such as Yahoo!, Symantec and ESPN. He also spent a year running a small non-profit organization that gave free cell phones to seniors so they can dial 911.

  LinkedIn: http://www.linkedin.com/in/brianjwatkins
  Twitter: @brianwatkins

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  Michael Wu Principal Scientist, Analytics

  Michael received his Ph.D. from UC Berkeley's Biophysics graduate program. His graduate research focuses on modeling the human brain, specifically the visual cortex, with techniques from math, physics, statistics, and machine learning. Currently, Michael is applying similar data-driven methodologies to investigate and understand the complex dynamics within online communities as well as the greater social web. Michael has developed the Community Health Index (CHI) and many predictive social analytic algorithms that bring Lithium closer to its vision of "one portal to manage the entire social web." To tackle challenging problems like the value of WOM and social media ROI, Michael collaborates with academicians to conduct research on these important topics of social media that are presently unsolved.
  
  LinkedIn: http://www.linkedin.com/in/michaelwuphd
  Twitter: @mich8elwu

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  Roy Young President

  Roy Young is co-author of the pioneering book, Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis.

  Roy has worked with numerous marketers from leading companies such as Microsoft, IBM, Intel—resulting in the improved stature and value of marketing within those firms. He has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners, and he has an MBA from NYU.

  LinkedIn: http://www.linkedin.com/in/royyoung
  Twitter: @RoyProfs

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